With the Bestore Handy Gift series, Tiger Pan has successfully combined form and function to create a captivating packaging design. The gift boxes are covered with a special paper belt that not only adds a touch of elegance but also conveys a message of health and profession. By emphasizing low-calories and no fat-trigger, the design appeals to health-conscious consumers.
One of the standout features of the Bestore Handy Gift series is the use of belts on the right side of the boxes. These belts serve a dual purpose - they help unite different products under the same series and create a better display effect over the counter. The repetition of certain design elements brings order and unity to the series, enhancing its visual appeal.
The illustrations on the boxes are meticulously designed with a 45-degree angle pattern, adding a touch of sophistication to the overall presentation. The use of gold stamping to print lines and selected elements further enriches the packages, giving them a refined and detailed feel. The illustrations are surrounded by golden frames, enhancing the sense of order and quality.
Bestore Handy Gift stands out from other packaging designs due to its unique properties. Bestore, as a snacks brand, offers a wide range of products, with over 1000 standard items. The Handy Gift series, however, goes beyond the standard products and introduces non-standard gift boxes. This expansion of categories not only enriches the product range but also enhances the brand's competitiveness.
The technical specifications of the Bestore Handy Gift series involve the use of white cardboard with different sizes based on each product's characteristics. This ensures that the packaging is tailored to the specific needs of the snacks it contains.
Since its launch last year, the Bestore Handy Gift series has received widespread acclaim. Consumers have praised the fine illustrations, compact layout, distinctive belts, and overall packaging effect. The products stand out on shelves and counters, thanks to their good order and eye-catching colors. The Handy Gift series offers consumers a wider range of holiday gift options, moving beyond the traditional choices of flowers or wines. These snack gift boxes convey gratitude while reflecting personal aesthetic preferences.
The Bestore Handy Gift series was designed in Shenzhen and produced in Wuhan, Hubei. The project lasted for six months, during which the design team, led by Tiger Pan, worked tirelessly to overcome various challenges. One of the main challenges was arranging the various serial products in a visually pleasing and orderly manner while conveying a sense of a healthy lifestyle. The solution was the creation of a symbolic graphic element - the belt - which ensured a similar layout across the fifty boxes and provided ample space for various illustrations.
Recognized for its creativity and ingenuity, the Bestore Handy Gift series was awarded the Bronze A' Design Award in 2020. This prestigious award is bestowed upon outstanding designs that demonstrate technical and creative excellence. By incorporating best practices in art, science, design, and technology, the Handy Gift series contributes to improving the quality of life and making the world a better place.
Project Designers: TIGER PAN
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.
Project Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Project Name: Bestore Handy Gift
Project Client: TIGER PAN